9 Ways to Start a Successful Online Store
Creating an online store for your brand has become a necessity for your products to reach the largest number of your potential customers, so in this report, Bright Brains will provide you with the best tips for creating a unique online store.
1/ Design and usability
Design is the most thing that will attract your potential customers to your online store, as 93% of online shoppers make the purchase decision based on appearance, so I make sure to use attractive colors and stay away from colors that are uncomfortable for the eye, use a distinctive logo with a clear idea to prove in the mind of the customer.
The most important step is to make the system easy to use. You must make the process of shopping, adding products, and knowing the details and payment easy and visible so that customers do not panic and leave your store.
Therefore, I make sure that your online store is easy to use.
2/ Mobile phone adaptation of the online store
The most common error made by online store owners is the site’s ease of use, adaptation to computers only, and incompatibility with mobile devices.
It is worth noting that the percentage of shoppers who make purchases via smartphone browsers reached 45 percent last year and is expected to rise to 55 percent by 2022.
Therefore, one of the most important tips that we give you is to make sure that your website is compatible with all other types of browsers.
3/ Create a way to communicate
There must be a communication method available on your websites, such as e-mail or live chat. The technical support service reassures the customer and builds mutual trust, especially if you activate the response to common customer inquiries.
4/ Follow up on customer feedback and evaluations.
To build a successful brand, you must build trust with your customers who are interested in your services and pay attention to their opinions to renew your products and achieve an increase in your sales periodically and effectively.
One of the most important steps that you must follow constantly is the analysis and follow-up of competitors to serve you continuously, whether the offers that have achieved success, the method of marketing, their prices, the discounts they make and offer the best of them to be the unique choice for your customers, all of these steps will qualify you for continuity and success.
6/ Promotions and discounts
One of the most attractive factors for shoppers is the discounts, so you have to follow a certain policy in the offers and discounts so as not to lose a category of your customers.
7/ Return Policy
The most famous online stores lose most of their customers, due to the lack of a policy to return products or refund money, so if you want to succeed and continue your position with their customers, add to your store a return policy.
8/ Test the success of the purchase process
To ensure that the purchase process is completed and that you do not lose your interested customers, test the purchase cycle, starting from adding your products to the shopping cart until the smooth completion of the payment process, making sure that there are places for payment and filling in the data in an organized and clear manner.
9/ choosing a website development company.
The last and most important step is to choose a company that specializes in creating commercial websites, to create a unique, different, and easy-to-use online store, to fulfill all the missed tips, and make sure that there are no technical errors.
Therefore, you should choose the best web design company, Bright Branes, which specializes in creating websites and smart applications. It is the most famous in the Middle East for having a team of professional programmers in creating websites.
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