Artificial Intelligence and Digital Marketing

Perhaps none other than in digital marketing has Artificial Intelligence made the most thorough and successful impact. From personalized ad and email campaigns to customized website development and website design, Artificial Intelligence has reshaped digital marketing significantly.

Let’s look at the major 5 applications of artificial intelligence in digital marketing, and what it can mean for you !

1. AI-based Digital Advertising

Digital advertising is one of those areas where Artificial Intelligence has already made a huge and successful impact. In our day and age, we’re already familiar with Facebook and Google Ad platforms and how they listen to and predict customer needs. Such platforms use machine learning algorithms and Artificial Intelligence to find people that are more likely to take action on a specific advert. The process involves user’s information, interests, demographics, and other factors to target particular audiences.

With Adext, an Audience Management-as-a-Service (AMaaS) tool, you can test up to 480 audiences every day to detect the most promising ones for desired action or conversion. Adext can easily connect to your Google AdWords and Facebook Ads. The smart algorithms adjust and optimize your budgets every hour to get the highest conversion rates and increase your ad performance by 85% in just over a week!

1. AI-based Digital Advertising

Digital advertising is one of those areas where Artificial Intelligence has already made a huge and successful impact. In our day and age, we’re already familiar with Facebook and Google Ad platforms and how they listen to and predict customer needs. Such platforms use machine learning algorithms and Artificial Intelligence to find people that are more likely to take action on a specific advert. The process involves user’s information, interests, demographics, and other factors to target particular audiences.

With Adext, an Audience Management-as-a-Service (AMaaS) tool, you can test up to 480 audiences every day to detect the most promising ones for desired action or conversion. Adext can easily connect to your Google AdWords and Facebook Ads. The smart algorithms adjust and optimize your budgets every hour to get the highest conversion rates and increase your ad performance by 85% in just over a week!


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