Viral marketing is a process that depends on publishing and engagement rates that do not stop at a specific person, of course we do not see this feature in the old traditional ads or ads that target a specific category only.
With Viral marketing, the main purpose is not to stop the information, news, or marketing process at a specific group of people, but rather to spread it on a wider scale in order to include the largest possible number of targeted and non-targeted people.
This matter is very similar to the movement of the virus on the infected computer, it can move to any volume that is placed, in addition to spreading it throughout all files on the computer and is difficult to eliminate.
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